We provide strategic advice to our clients, particularly where they are contemplating new products, services or businesses for the Indian market or adapt existing ones. Our advice is focused on 7 areas:
- Indian Market Structure and Dynamics
- Expansion Strategy and Positioning of the product or service for India
- Competitive Environment of the Indian market, including regulation
- Technology Strategy aligned with needs of the Indian market and local conditions
- Creation of new Products and Services that match the feature set, price, value equation of Indian customers
- Go-to-Market Strategy in line with client willingness and ability to commit resources
- Mergers & Acquisitions, Investments and Joint Ventures based on client requirements for new resources and capabilities
Our advice builds on proprietary research and market models, complemented by the skills, knowledge and experience of our team. In particular, we take pride in our ability to synthesize innovative new approaches for our clients to build their businesses in India.
Our Core Team and Resident Business Builders all have significant operational experience in key functional areas across many sectors. Current and past roles range from mentoring executives to taking on key functional responsibilities in the client's business. Through these roles, we have built up a thorough understanding of the Indian market so that European companies seeking entry to India can benefit from our expertise in:
Product & Service Positioning and Packaging
Many businesses face the challenge of packaging their technologies into a product or service that will appeal to their customers. To sell to the value-conscious Indian customer, it is essential to get the price-value balance right, how the offer is priced and positioned and packaged appropriately for the target market segment. We have deep experience of doing this for products and services aimed at both consumers and businesses in the Indian market.
Business Model Development and Refinement
The success or failure of many technology businesses increasingly depends on executing the right business model. Our team has experience of applying many different models in business-to-consumer and business-to-business markets, including advertising-based and software-as-a-service models. We have helped our clients apply new business models for entry to India, where the price-volume balance creates completely new paradigms.
Channel and Sales Development
Identifying and developing the best distribution channels is often the key to delivering revenues on time. We work closely with our clients in channel development, including negotiation support and creation of sales pipelines.
We help identify the right partners in India who possess resources and capabilities that are complementary to European companies. We are actively involved in the dialogue and use our understanding of Indian business objectives, norms and practices to create new partner and commercial relationships. Where appropriate, we also help form joint ventures where AcceleratorIndia participates as a key member.