AcceleratorIndia’s strategic advice to its Indian clients, particularly where they are thinking of offering their products and services in the European market is focused around 7 areas:
- European Market Structure and Dynamics
- Expansion Strategy and Positioning of the Indian client and its proposition for Europe
- The Competitive Environment in Europe, including political, economic and regulatory frameworks
- Technology Strategy and its significance to the target markets
- Adapting their Products, Services and Business Models for European markets and customers
- Mergers & Acquisitions, Joint ventures for access to markets and customers or access to expertise and IP
- Go-to-Market Strategy in line with client’s resources and capabilities
Our advice builds on research done by our internal and strategic partner teams, market models we have developed internally, and the skills, knowledge and experience of our team. In particular, we take pride in our ability to synthesize innovative new approaches for our Indian clients to build their businesses in the European market.
Our Core Team and Resident Business Builders all have significant operational experience in key functional areas across many sectors, and can play different roles as required. Current and past roles range from mentoring executives to taking on key functional responsibilities in the client's business. Through these roles, we have built up a thorough understanding of the European market so that Indian companies seeking entry to Europe can benefit from our expertise in:
Product & Service Positioning and Packaging
Many businesses face the challenge of packaging their technologies into a product or service that will appeal to their customers. To sell to the quality-conscious European customers, it is essential to differentiate the proposition in terms of expertise and economies of scope and to position and package the offer for the target market segment. We have deep experience of doing this for products and services aimed at both consumers and business users in the European market.
Business Model Development and Refinement
The success or failure of many technology businesses increasingly depends on executing the right business model. Our team has experience of applying many different models in business-to-consumer and business-to-business markets, including advertising-based and software-as-a-service models. We have helped our Indian clients apply new business models and refine existing business models for entry into Europe, where Indian technology companies need to break free from established paradigms such as outsourcing and cost arbitrage.
Channel and Sales Development
Identifying and developing the best distribution channels is often the key to delivering revenues on time. We work closely with our clients in channel development, including negotiation support and creation of sales pipelines.
Onboarding for Europe
We play the role of early team in Europe by initiating and building key relationships on behalf of our clients. Through our extensive networks and commercial relationships, we can do this much faster and in a more effective manner. We also help identify, interview and recruit the initial management and executive team.
We help identify the right partners in Europe who possess resources and capabilities that are complementary to our Indian clients. We actively get involved in the dialogue and use our understanding of European business objectives and priorities, norms and practices to create new partner and commercial relationships.