The key to successful growth of technology businesses is to understand and deploy the key innovations which deliver competitive advantage. Technology businesses often find it difficult to match the technology promise versus market need.
Internationalisation adds another aspect to this challenge that many technology businesses struggle to overcome. Our approach to help fast track European technology businesses in the Indian market is based on 3 key components:
Partnership with clients
We work very closely with our clients to understand and shape solutions, including seconding our people onto client teams. This unique approach provides us with key insights into the challenges that our clients face on a day-to-day basis and help us innovate across products, services and business models to address those challenges. This also allows our clients to benefit from our people’s involvement and expertise.
Strong local presence and ecosystems
We have developed a strong ecosystem of partners in India supported by a local AcceleratorIndia team with deep knowledge and key market relationships. This ensures that our clients have access to immediate relationships with our ecosystem partners nurtured by AcceleratorIndia.
Flexible Business Model
We have a flexible and pragmatic approach to the way we charge for our services. We typically agree an appropriate mix of fees, success-based payments and where appropriate, equity stakes in the new businesses we help to build. This relative mix is usually a function of the size of the client, the size of the opportunity and the level of available financial investment.
Last updated: 12 Jan 2012